I was reading the box for this thing since they had them next to the checkout at Walmart along with the “Room air conditioner” that runs off a USB port.
The box claims it is “Astonishingly BRIGHT!” and “The brightest security light you will ever own”. It is 460 lumens. A traditional 60 watt bulb is 800 lumens. My biggest flood light can use a 11000 lumen bulb.
So how can they make that claim? One of the most common complaints in the reviews is for dim light. Dennis
Snark aside, this how modern advertising works: you own multiple brighter security lights, but do you own a brighter “Security Light”? Or, lots of folks don’t own a security light at all, so, when they buy this one…ta-da! Brightest security light! Or, perhaps worst of all, “we were making a claim that obviously was hyperbolic, no Reasonable Person would think we were actually selling a light that bright!”.
Not that any of this is really new for advertising as a field, but still…
A neighbor down the block and across the street (maybe 600 feet away) has a motion-activated security light. It is so actinicly annoying. If I am outside in my side yard, and a car drives by, it trips the sensor, and the blinding LEDs come on so brightly that I can see my shadow. I feel like introducing him to the concept of light trespass.
I want a motion-detection system that combines a brilliant strobe light, a stentorian voice saying “THERE’S SOMEONE AT THE DOOR!!!”, loud music playing from rooftop speakers (the closing credits theme from “Rocky and Bullwinkle” would be optimal) and fireworks of the Roman candle variety.