Bought my Zojirushi on sale at Target.com, of all places, for about $80. It’s a very basic model. It has one switch in the front, and that’s it. And it’s done a great job for us. We’ve used it to make sticky rice, basmati rice, and various brown and wild rices. Measuring with the cup that comes with it, filling the water to the appropriate line, set it on the counter and flip the switch. The “cooking” light comes on, and then after about fifteen minutes, the “keep warm” light comes on and we’ve got rice. It’s like a toaster, but without the breadcrumbs.
The only thing I don’t like about it is the number of random parts. Rice paddle, rice paddle hanger, dew cup, lid insert, bowl insert. They all pop off for cleaning and easy of misplacement. Not for households with small children.
Enjoy,
Steven