So a couple weeks ago I was walking through the subway station and found myself surrounded by posters for a company that, as best I can tell, is supposed to be known as “basics”… except that the “b” was rendered very oddly, more like a “d” except with a curvier stem.
If you haven’t seen it, I dont know how to describe it, but it does “work”, in the sense that the brain processes the odd-looking symbol as a “b”. (Context?)
Then, this past weekend, I was out for a walk and kept seeing ads for a new movie named, as best (dest?) I can tell, “dragon”, except that the “d” was rendered more as an “e”. eragon. The scaly critter with the tail and other dragonesque accoutrements convinces me it’s supposed to be dragon.
that logo annoys the crap out of me. like, a truly unreasonable amount. it just looks so obviously like it says d asics and like it should say basics and not at all like it’s just asics with an unneccessary spiraly thing in front of it.
get a better logo, asics! I hate you!
The Asics logo is a stylised letter ‘a’. ‘A’ for Asics. They put it on their goods when they don’t have the space to write the whole name, but they’ve also included it in their corporate logo so that people will recognise the symbol. It’s like the nike ‘swish’.
Then they shouldn’t put it right before the word Asics, the same size as the letters. If Nike was that dumb, people would be asking about the weird “JNIKE” signs they saw in the subway.
“All trademarks, service marks and trade names of NIKE used in the website (including but not limited to the NIKE name, the Swoosh Design and the Basketball Player Silhouette (“Jumpman”) Design) are trademarks or registered trademarks of NIKE, Inc.”
shrug Count me educated then. I didn’t say I wore the things, just that the two logos were compatible in function. If you see the swish/swoosh/swash icon, you think “Nike”. Same with the stylised ‘a’, it’s shorthand for Asics.
