Today is one of the busiest shopping days of the year.
I went to one of the largest, most crowed malls in the Phoenix area (Scottsdale Fashion Square) and took this picture of the “crowds” at the Microsoft store:
Then, I ended up at another mall right down the street (Biltmore Fashion Park) and took this picture of the Apple store:
Microsoft must be losing their shirts on these stores - employees outnumbers customers 4 to 1.
Microsoft feels compelled to copy Apple in everything they do. Since the Apple stores have been a smashing success (more dollars/square foot than any other US retailer), Microsoft figured that they better cash in also. If the crowds I’ve seen are any indication, they are failing miserably. Microsoft has been placing their stores as close as they can to Apple’s.
Yes, MIcrosoft stores make no sense. Apple’s retail operations are a big success-because they do not discount, and do not sell to other retailers.
That is why APPLE enjoys huge margins.
Microsoft has tried to markeyt all kinds of devices-outside of the XBOX, how many have been a success?
If I want an Apple product, I can buy one online, or I can go to the Apple store.
If I want a Microsoft product, I can buy one online, or I can go to the Microsoft store, or I can go to Target, or I can go to Walmart, or I can go to Meijer, or I can go to Best Buy, or… wait, remind me why I would want to go to the Microsoft store, again?
(I was hoping from the title, by the way, that this was going to be some kind of cool feature article about how Microsoft had layoffs and part of the Redmond campus is abandoned with old tattered “Windows XP” banners fluttering forlornly from the edges of buildings, and the occasional 2010 bus pass tumbling along in the breeze.)
I would group Amazon.com under “online,” actually. Can you really just waltz into Best Buy or Walmart or whatever and pick up an iPod or an iPhone? I honestly had no idea, not ever having tried. Edit: Also, if the answer is “yes,” which I assume by your post that it is, then I feel silly.