I saw a commercial for “the most talked-about movie of the year!” That’s right, which one has everyone talking and several huge discussion threads?
Apparently the marketing pinheads expect us to believe it’s Up in the Air, with George Clooney.
Now look, I have nothing against this movie; it might be a pretty good movie. And in a normal year it might be disputable which movie was most talked about.
But saying there’s been more discussion of Up in the Air than, say, The Hurt Locker is iffy. Saying there’s been more discussion of it than Up is ludicrous. And saying there’s been more discussion of it than of Avatar is frankly an insult to your customers’ intelligence.
Good call. Not to mention the fact that just because people are talking about it doesn’t mean that they aren’t talking about what a steaming turd it was.
For the record, Up in the Air was actually one of the best movies I saw last year, which just makes this marketing tactic that much more pathetic.
I don’t know; other than on nerdy fanboy sites, I’ve probably seen more distinct discussions of Up in the Air than Avatar, though the Avatar discussions are definitely much more involved in the classic overly-pedantic nerdgasm cliche. Up in the Air gets mentioned a lot because it’s topical, what with the economy in the shitter and all.
But I’d have to say whatever the latest Twilight was gets the prize for most talked about movie, both in number of mentions and duration of each discussion.
I just saw Up in the Air tonight. It was okay. I don’t think I’ll be talking about it much and I haven’t seen or heard anyone else talking about it much, except the young women in the ladies’ room afterwards, who couldn’t stop talking about how much they hated the character of Alex.
Up in the Air was a ok cartoon, but nothing major. I haven’t heard anyone really talking about it. If that was Goerge Clooney in the movie, he sure did a good Ed Asner impersonation. Plus it was probably the best acting I’ve seen him do. I guess the CGI makes his less wooden.
I assume these are the same people who write the lines on CDs that say things like, “Includes the New Hit Single!” when there is nothing anyone who actually listens to music would consider qualifying for a “hit” on it. Will the irresponsible and inaccurate hyperbole never end?
“The most talked-about movie” is roughly the advertising equivalent of “new and improved!” or “zesty!” It’s a comforting fiction that ultimately means nothing.