I came across this story. Sorry, but I think this is hilarious.
I heard that story on the radio. I’m a little surprised the CEO would fly in one of the regular planes as opposed to a jet reserved for C-levels, but I could see it as a marketing thing.
The thing I don’t understand is why the airline admitted to losing his luggage. It makes them look terrible.
what’s it about?
It’s really about 17 different things. You won’t believe number 12!!!
It’s about 138 words … but that’s not important right now
Bigger than a breadbox.
Quite the opposite. I now know that Alaskan Air performs better than the industry average when it comes to mishandled bags and it is so confident about its baggage service that in 2009 it became the first airline to offer customers a $25 voucher or 2,500 frequent flier miles if their bags get to baggage claim take more than 20 minutes after their plane reaches the gate. I would not have known how good they were if this funny little “mishap” would not have happened.
The guy received his bags the next day, so they were just misrouted, not lost.
Some guys talking about a thing, and then stuff happens.
…but its an OP about Nothing…
Did the CEO get the money? 
This all sounds like a marketing maneuver; the hook: Airline loses own CEO’s luggage; the selling point underneath: this airline has one of the best baggage handling records and it’s open about their mistakes.
Not that I’m saying the situation was fabricated, but this seems like a good example of the maxim “there’s no such thing as bad publicity”.
Sorry but I have to challenge you on this. It’s about a thing that happens, and then some guys talk about it.
Either way, it fails the Bechdel test.
None of the airlines I’m familiar with have special jets for the Big Bosses. Could they charter one if needed? Sure. Does the corporation already own or operate one? Nope.
I’ve carried our CEO before. And senators. And celebrities. They’re mostly just people. Fussy people who ride in the big comfy seats, but people nonetheless.
I don’t believe that 3 out of 100,000 either, unless it was for genuinely lost, not just mishandled bags. Or the 3.5 industry average. My bags have been delayed on several occasions, once for four days, but never lost and I have not had anything like 100,000 air trips. Probably more like 100.
And you won’t believe what happens next!