Wasn’t the monster/robot Hummer commercial run last year? I feel like I’ve seen it before.
That Toyota Invincible (pickup truck) ad was truly dreadful. Times were, if you drove a Toy pickup, you were driving a toy pickup, which couldn’t compare to the genuine Ford or Chevy article. Now, if you drive a big, “Invincible” pickup, you’re an idjit 'cause you park your truck on the sand, about fifty feet short of the high-water mark… Now, that’s an ad that could’ve benefitted from a vengeful Godzilla, emerging from the surf off of Kyushu, full of wrath at stupid pickup truck drivers littering the beaches of his sacred Nippon…
Or were they slyly touting the Invincible’s rust-and-corrosion-proof undercoating? 
the Sprint Benny Hill one took me by surprise and made me laugh.
Okay, what exactly are we not to attempt in that Sprint Benny Hill tribute ad? Setting a couch on fire, or hitting an old man with a billy club?
The Degree for Men “Stunt City” ad was imaginative, funny, and cute, but it left me wondering what kind of lame-o product the regular Degree deodorant must be.
And the Emerald Nuts ad was just nuts, but cute. Very high-concept. I was thinking the guy under the stairs was supposed to be in a Star Wars “Jawa” costume, not a Druid one, though.
That geeky girls are hawt and that eating Taco Bell and driving a convertible attracts them.
Loved the colt ad.
Liked both of the “Don’t Judge” along with the Streaker and the Colt
I suppose that if you eat a lot of Taco Bell, driving a convertible is probably a good idea, if you catch my drift. 
And I totally blew the Clydesdale colt ad. I didn’t see the part where he got a crucial assist from a full-sized horse. Now the catchphrase makes more sense, as it’s about not telling the colt, as opposed to the other Clydesdales… :smack:
The Honda “mudflaps characters” one was sleazy, until she opened the truck door, revealing its driver was… Yosemite Sam!
And the abbreviated ESPN mobile spot isn’t nearly as captivating as the full-length one. (By the time you figure out what’s going on, it’s over.) They’d be better off running the full-length ad less frequently than the short spot all the time, methinks.
And none of the commercials for upcoming movies impressed me as anything more than some CGI visuals, without any sense of what the movie was about or why it would be worth seeing. But I suppose that’s why we have movie critics.
Loved the ad with the Clydesdale colt. This year was the worst for ads I’ve ever seen, and I only watch the Super Bowl for the ads!
Gotta agree with Snakescatlady. The overall theme for ads this year was LAME. Boring car ads. Boring career ads. Too many investment companies advertising. And Budweiser? If you drink bud, you’re an idiot. As demonstrated by their ads.
My ranking:
- Ameriquest (1st better than the 2nd, but both great)
- Budweiser Horses (“streaker” and the baby horse)
- FedEx Caveman
- Mastercard McGuyver
- Guy tacking girl (Bud? Miller?)
And shrug, I thought this year’s ads were WAY better than the last few SuperBowls. I’m sad that I had to leave the Sprint Benny Hill ad off my list, but there were just so many great ads, I had to.
Oh, and I forgot the great “Magic Fridge” ad! Through that at… 3, I guess, knock the guy tackling the girl one off :(.
I try not to judge people based on what they drive but my own tagline was “A Little Monster Driven by Big Bastards.”
Marc
The Clydesdale colt was adorable. The “streaker” was hilarious. (“Didn’t need to see that.”)
I liked the GoDaddy.com commercial this year. Last year’s was not good. The idea was ok, but the execution sucked. You could see why it was supposed to be funny, but it failed. This year’s made the joke work.
I didn’t get what Yosemite Sam was doing in the truck.
I liked the monkeys last year, and I still like them.
Ameriquest did good too.
Seemed to me there were less this year. Seemed to be more commercials for ABC shows, and movies. Bud Light had no problem ponying up the money though.
The only one I found remotely amusing was the cell phone “theft deterrent” one - I actually laughed out loud.
VCNJ~
I dunno, it seems if the guy has had his resume on the site for a year and he’s still working with the monkeys there’s something wrong with the site. Loved the girl working with the jackasses though.
They’ll probably blame the Olympics, same as two years ago. That doesn’t explain why last year’s and the ads from three years ago weren’t all that good, but that’s what they’ll say. There’s probably a whole article in this question (why have Superbowl spots sucked on the whole lately?), but I’m not the guy to write it.
I thought the ads were strong overall.
As, primarily, a game-watcher, not an ad-watcher, I’m always put off by the ads that don’t have anything to do with the product or the products that run a 4-ad story line until you get what’s going on.
This year, that crap was mostly, refreshingly lacking. Just regular, solid, truck and beer ads.
And, plenty of humor that was slightly off-color for TV (robot knocking up the dinosaur, caveman getting stomped on, the defibulator, the tackling).
None of the movie previews captured me, except MI3 a little. And, I liked the “Addicted to Lost” spot.
Also, I suspect that ESPN ad with “sports paradise” was about 99% digitially created and not expertly choreographed.
And, that’s ALL I have to say about superbowl commercials.
Yosemite Sam can also be seen on mudflaps.
What, did you guys forget about the Magic Fridge already? According to the news, that’s the number #1 Bud commercial.
I like the Clydesdale colt. I wuv me some widdle baby horsies.
YS is another mud-flap staple on trucks. It had “Back Off” written on his hat. And the thrust of the ad was that people who spend a lot of time around trucks, " etc.
I liked the MaGyver ad the best. Especially the list of stuff he needed to get the truck running.