Fall means it’s that time of year for Fox to be at the height of its obnoxiousness. The baseball playoffs and the NFL season means they’re busier than usual with the swooshing graphics, irritating announcers (though they don’t have monopoly on this one), grating close-ups intended to create “drama”, and video effects presumably intended to improve the viewing experience. Just like any other plague these practices are spreading.
It used to be the exception (Fox being the only one to do it) to put the distracting graphic on the field showing down and distance in the form of a huge arrow. The first down line was a great addition, as well as constantly having the score graphic on the screen. The first down line is useful, it’s relevant to the game, and before it was used, you had to look for the chains on the sidelines to figure out where the team needed to get for a first down. The line of scrimmage graphic was then added. Not really as important to me, but I can see how it could be useful. The graphic across the screen with the time remaining and score is one of the best things about modern sports coverage. Watching old games will give me a new appreciation for that graphic, as you could go for minutes without knowing the score. Useful additions, that improve the “viewing experience”.
Then the gigantic arrow came. I have never considered down and distance something that was that hard to figure out. It’s usually in the score graphic, so why add a huge, distracting arrow to the field of play? This was started by the same company that came up with the great idea of the glowing hockey puck. These are additions that might be irritating to average fan, but aren’t bad enough to cause someone not to watch at all, and presumably have been added to draw in more casual viewers. I don’t think it’s enough to bring in a casual viewer, or allow them to enjoy the game more. Is it really supposed to help someone sitting on the fence decide to start watching more football? The other networks have followed suit, and have annoying on-field graphics to show down and distance. Totally unnecessary, and really not adding value for anyone.
The same goes for the baseball coverage. It’s been beaten to death in the press about the incessant close-ups of everyone in the crowd to try to build drama. Baseball fans apparently aren’t smart enough to know when an important moment comes up. This year they’ve also added a flame graphic and sound effect for any time a pitcher throws hard (95+ MPH?). Another small, yet annoying distraction.
I haven’t watched much of the World Series, but I was unlucky enough to briefly tune in when the ridiculous taco promotion was going on. In the big scheme of things, does it really matter? Maybe not, but it was shameless (steal a base for free tacos). The players in the dugouts were wearing microphones, and wouldn’t you know it, the Fox cameras managed to catch a few of the players casually talking about the promotion, which then lead right into a commercial with the company’s COO and Chris Meyers (who apparently didn’t have anyone’s marriage proposal to ruin) in the middle of the game. I guess we better get used to it, because now that Fox knows it can get away with it, it’s only going to get worse. Essentially the ad “worked” because it got people to talk about it. It was so novel that some crummy fast food joint would be shameless enough to put an ad in the middle of the game (and that Fox would let them) followed by their sleazy looking corporate officer, of course it would turn into something people would talk about, and get plenty of media coverage. It’s really too bad that Fox has to show any game at all, and can’t run commercials all the time.
Now, most of this ad creep is going on with all types of media, but Fox seems to be the worst offender. There is so much media competing for attention now, that the only way to get noticed is to be louder and more extreme than everyone else. Is anyone affected by advertising anymore? If anything, it does the opposite for me (I like to think so, anyway), because bad commercials remind me not to use that product/service. I have no desire to eat at the lousy taco restaurant (or the other two that make up the fast food Axis of Evil). The food is bad, and the stupid advertising makes me mad enough that I will actively seek out alternatives or go without before giving them business.
Once the first company does it, everyone else follows suit. Rather than thinking of something new, that will work, they do the same old thing, and just turn up the volume.