Hey, all.
I just got done reading a book called The Paradox of Choice: Why More is Less, by Barry Schwartz. Its premise is that we in the US and some other Western countries are becoming unhappier with our lives as a result of the recent proliferation of choices we have for almost everything. There are clear and interesting discussions of the research on human psychology and marketing trends that backs up Schwartz’s claims.
Anyone else out here read the book? If so, what did you think?