Again, I feel the need to educate you. “Network” and “channel” mean exactly the same thing.
Yes, Discovery Channel, TLC, Animal Planet, Discovery Health and Travel Channel are indeed all owned by Discovery Communications, Inc. But also, you need to know that each network has it’s own general manager, scheduling department, production department, press and promotional department.
There isn’t one great Discovery god handing down edicts to the networks. Each one operates rather independently with their own agendas, schedules and demographics.
For instance, Animal Planet has an entirely different demographic target audience than TLC. AP is family oriented programming targeting such. TLC targets a 25 - 54 audience - althought it goes for the lower end of that spectrum.
Also, TLC never does programs on animals. You’ll never see a natural history documentary on TLC - unless the focus is on the humans ie a show about shark hunters. The focus will not be on the sharks but instead on the hunters.
My entire point of pointing out the DCI is not PBS was that this is ad supported cable television operation. The most important word there is advertising. The ultimate goal of any network is to get as many eyeballs to their advertisers as possible.
Anyway, I’m getting pendantic. It’s your choice to not watch Pet Psychic but to compare its airing to an organic, environmentally friendly food company producing baby seal cereal is totally over the top. You have a very skewed idea of what DCI is really in the television business to do. And that’s to make some $$$ and not to save the world.
The link that you provided is to the public outreach arm of the corporation. That’s a totally different animal.
And just to COA:
*the views reflected here are my own and do not and should not be construed to be the views or opinions of Discovery Communications, it’s networks or its agents (shameless pitch ahead)… but if you do want to watch a good program (IMO) airing on TLC, check it out this Friday at 10pm!"