Something that’s been stewing in my mind of late:
In politics, there is usually a “hard” solution and a “soft” solution for most problems. And generally the hard one holds much greater appeal. (“Hard” does not mean difficult, but rather, the more hard-edged, confrontational approach.)
Abortion: The hard approach is to ban abortions and penalize doctors who perform them, and perhaps the women who get them. The soft approach is to teach sex ed, make contraception widely available, etc. Although the soft approach may be more effective, the hard approach holds much more psychological appeal for pro-lifers because it has more ‘ooomph’ to it and is much more in-your-face - there is more psychological satisfaction in seeing pregnant women not being able to get abortions, than there is in such women never getting pregnant in the first place.
Criminal justice: The hard approach is lock the criminals up and throw away the key, let their prisonmates force them to pick up the soap in the shower, or better yet, just execute them outright. The soft approach is rehabilitation, the ‘Scandinavian approach,’ make prisons comfier and more psychologically healthy, try to improve people’s circumstances so that they don’t go into crime to begin with, etc. Although the soft approach may be more effective, the hard approach holds much more psychological appeal because it gives the gratification of “seeing the bad guy get his just deserts” and most people naturally love to see criminals suffer; natural justice-schadenfreude. As the saying goes, no politician ever got elected by saying, “Vote for me, I’ll be soft on crime.”
Illegal immigration: The hard approach is - build the wall, deport them, prevent them from coming in. The soft approach is, make legal immigration easier, improve the economic and other conditions in Mexico and elsewhere so that they are less likely to want to come to the US illegally, etc. Although the soft approach may be more effective, the hard approach holds much more psychological appeal because many people like the thought of others wanting to come into America illegally and not being able to; kind of like a rich guy in a poor neighborhood knowing that his neighbors want his stuff and can’t have it.
The list could go on and on, and this isn’t meant to be a 5-page essay. But in general, in politics, whichever approach is perceived as “hard” will often win the day (with its target audience) while whichever approach is perceived as “soft” will be rejected as too pansy.
(It needs to be noted that with some issues, the hard approach is the right one - you couldn’t stop Hitler and the Nazis with nice peace overtures; the only solution was a military one. But that is a different topic; this thread is only about the mental appeal, or lack thereof, of the two approaches.)