I’ve posted on this before:
That dark big box (and other) retail isn’t coming back, is it? (2017)
So are malls dying or not? (2015)
Actually, it’s going to get worse and never get better, as I believe that the demand for bricks-and-mortar (B&M) retail will never go back to its 1990s peak (or whenever the peak was–I would assume before 9/11).
The economy of Indianapolis is not terrible (I hear), but there are massive retail holes all over the place. Castleton is one of the prime retail areas, but there are whole huge shopping centers there with one or two stores left–or nothing. In good locations next to some pretty high-traffic centers.
Since I wrote my last post on this topic, a major Indy-based supermarket chain, Marsh, has gone down the tubes. The city is now littered with a ton of small shopping centers with dead anchors. Ah, and Toys R Us just happened.
I have seen very few of the retail holes fill in over the years–not with retail, at least. The Nordstrom hole in the Circle Center Mall downtown became office space (Nordstrom had two stores open and closed one… Ostensibly not a fail on its part, as it grabbed better Fashion Mall space once it became open and then closed the other location. But the lack of demand for this “prime” downtown retail space was telling.) A Ross Dress for Less store filled in a gap in the center with Trader Joe’s in it in Castleton.
Other than Ross and Dollar General, stuff that caters to the less affluent, what is on the rise right now in terms of retail? Anything doing all that great? It seems like the last major national retailer to rise was Kohl’s (no idea how successful it actually is).
OK, but why is it going to get worse? More anchors are going to fall. On the chopping block:
• Sears
• Kmart
• JC Penny
• Macy’s (ugh, if depression were a store, this would be it)
Over the long term, it’s hard to point to anything that seems certain. Even high-endish Nordstrom and Saks are not doing all that great. Both are in the aforementioned Fashion Mall, the most “premium” mall in Indy. If one of those were to go, what could possibly take their place? (I’m not saying that that is imminent, but I actually had an ex-Saks employee tell me that she wouldn’t be surprised if it just disappeared overnight one day. One person’s opinion, but…).
The thing is, once an anchor dies, all the little retail starts to die too. Domino effect. No anchors are on the rise to take the place of old ones. And I don’t think some future prosperity is going to create new retail giants, either. People will continue to buy online. Further, another trend we’ve discussed on here, the lack of change in fashion over the past 20-25 years encourages people to wear clothes longer or hunt for bargains in used clothing. For example, my ex was recently buying Anthropologie items from a few years ago for super-cheap to replace things she’d worn out.
Here’s a Forbes article I thought was not on target:
Physical Retail Is Not Dead: Boring Retail Is
First, an 11% decline is still massive. Second, how much of that 80% is stuff that is very resistant to change, such as groceries? Third, sales can stay the same while locations die. It’s not as though Kroger has had to build more stores to make up for the Marsh locations that went dark.
Next this:
The article has a good argument about the collapse of the middle: more and more physical retail is going to cater to the poor and the rich, less to the middle class. I would say, however, that this is making a different point than “physical retail is healthy.” If Macy’s, which caters to the middle, collapses and is replaced by a store that sells everything cheaper, that would seem to me to be a one-to-one trade at best, not exactly a reflection of general abundance or opportunity. Further, Dollar General is boring. Big Lots is boring. Both are sad. They’re successful because they’re cheap.
Further, saying that “retailers that differentiate themselves” through the conditions stated above will be successful is pretty vacuous, virtually tautological. The point is that differentiation is harder than ever before in the retail world, inasmuch as people can go on Amazon or Ebay and find precisely what they want without having to go to B&M.
Bonus topic. I think Amazon’s acquisition of Whole Foods is a big mistake UNLESS it is just grabbing the locations to do something truly surprising and different. Do I think Bezos has something up his sleeve? If so, it’s not visible yet. Whole Foods is a good example of how something that is special and “differentiated” at first can fairly rapidly be commoditized and made boring.
That’s my post. Thoughts?