The claim is that a company named Cambridge Analytica helped Trump win the election by mass psychological manipulation via things like fake news and individually targeted FB posts based on information about individuals gathered online. The article uses the term “addictive propaganda”. Is that possible? Can it be countered?
Is it still being used? Could it explain the constant ridiculous lies?
[QUOTE=article linked in OP]
The company is owned and controlled by conservative and alt-right interests that are also deeply entwined in the Trump administration. The Mercer family is both a major owner of Cambridge Analytica and one of Trump’s biggest donors. Steve Bannon, in addition to acting as Trump’s Chief Strategist and a member of the White House Security Council, is a Cambridge Analytica board member. Until recently, Analytica’s CTO was the acting CTO at the Republican National Convention.
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Mercer is the same guy who sued Gawker out of existence.
It’s the natural (and Orwellian-terrifying) extension of the techniques developed for modern marketing. When you develop techniques to bypass viewer/reader/buyer resistance and foster desire for a product, it’s trivially easy to turn them to the “product” of a candidate. After all, it can harness the whole process of news, which is a largely closed avenue for consumer products.
State of the art behavioral engineering, fed by voracious data collection about every aspect of people’s lives down to a fine granularity, interpreted using big data processing techniques… it’s neither fiction nor corporate voodoo. Nor is it particularly secret… it’s just been ignored because everyone knows they’re immune to “marketing” influence.
One horse is always in the lead. There are ethical issues at stake here, and IMVHO it takes a real bastard to use this mode of manipulation for political purposes. Bad enough it’s used to cram Swiffers up our ass.
So you therefore feel the need to derail the thread?
The election is over and this is bigger than one election, and there’s not much of a debate here, this is a dangerous trend. So, given the available forums, that leaves either MPSIMS or IMHO. Lots of serious discussions happen in MPSIMS.
That’s basically what the article I read said; it wasn’t so much a matter of fake news, as use of big data / AI techniques to both identify the target audiences, AND the messages that would most effectively work on those audiences.
Marketing 101 basically, except helped by petabytes of accumulated data and artificial intelligence analysis.
Well, yes, you can put it that way, but more like Marketing 101 turned up to eleven… billion. The feeble campaigns of yesteryear, low-end today and Marketing students semiannually are to this kind of effort what a Brown Bess musket is to a 100W anti-personnel laser guided by satellite imaging, GPS data and thermal tracking. And you don’t even have to stop and reload the laser.