Is it just me, or perhaps even a local experience, but for the US and perhaps other countries, why is the same exact advertisement aired within the same commercial break? Is their some solid conclusive psychological advantage to this?
Yep. I can’t recall from my Media and Society class what the technical term was for the same commercial running twice in a given ad-break, but piggybacking was when the same spot was played twice in a row.
Psychocologically, the point is pretty much the same as all advertising: repetition. It’s not so much different than running the same spot in every ad period during a given show.
Odd, we just did this. Must be that time of year.
“Hey wasnt that ad for ProductName just on?”
“I saw the strangest thing last night… this ad for ProductName was on TWICE in a row!”
Jarrod