I was born in 1971. I think it must be weird for young people growing up today, since, sure, they have never known a world without the internet, but they have also never known a motivated world, either. (This pertains to the US in particular but I know it also mostly works for Japan, a country I lived in for awhile…)
I think most people my age would agree, things used to be different:
- People used to have faith in the government–even in corporations!
- People used to perceive certain people as leaders, who actually seemed to lead.
- People were hopeful about their own and their kids’ future.
- People were excited about technological progress.
- Men and women were positive about each other (in the macro sense, not just about their own partner, etc.).
In the 21st century, we’ve seen one failure of leadership and The System after another: 9/11, the economic collapse of 2008, the coronavirus pandemic, and now the war in Ukraine. Big business seems lost and rudderless, and its “leaders” at best seem to have no new ideas and at worst, like Zuck and Musk, are imploding.
It’s not as though the world is worse than it was in, say, 1945. The funny thing is that, almost in every country after WWII, despite the death and destruction, people were extremely positive. Japan had just been bombed to shyte and completely humiliated, but you will find some of its best cinema and a lot of very positive content in the 1950s and 1960s. As for the US, despite the deaths of hundreds of thousands of comrades in arms, the survivors came back and participated in what is seen as one of the best and most positive eras in the country’s history.
No, what gets me down is the grinding negativity about everything in the US now with no real hope for the future. And the reality is that, unlike in 1970s - 1990s, we know that our economy and the business world are bullshit. The scales have fallen from our eyes, and we know that what used to pass for leadership was, a lot of the time, just a presentation, an aesthetic, with not much behind it. (E.g., Ronald Reagan–but at least he was positive!–and I do think that counts for something.)
I’m a translator/interpreter/copywriter by trade, and I’m just ending a three-year gig that actually went very well, and I’m grateful for it, but I do not feel like hauling ass and perking up my website and making new business cards–or whatever. It’s all horseshit. I don’t mean life itself. I mean this veneer we’ve constructed.
In contrast, back in 2006, I was a believer. Market yourself! Network! I was naive. We all were. And I feel we’ve all woken up at this point (across the political spectrum, actually, though the right is handling things very poorly. Very poorly.). And we’re not handling it well.
I’m not motivated to polish this into some glittering essay, but I think the point is clear. Thanks for your thoughts!