Working in retail, I’ve actually noticed that over the past 5 years what constitutes small, medium, and large has changed drastically. I get a 20% discount at the particular department store that I work at, but can no longer purchase clothes (mainly shirts) there because in order, a size small has become the medium of a few years ago, a medium fits more like a large, a large fits like an extra large and so on. Even dress shirts are a problem because I wear a 15.5" 32-33 and they do not carry anything smaller than a 16" 34-35! I am kind of small but I’m in good shape. Even as recent as two years ago I had no problem finding shirts that fit me properly in any store that I went into. I’ve seen this phenomenon not only in my department stores but many others. My theory is that as the people of the United States get fatter and fatter, manufacturers of clothing have decided to change the standards of their sizes in order to psychologically allow people to save face. If someone has always bought a size large T-shirt, and suddenly they need an XL, they may feel badly about it. More than likely though, they would probably blame the brand and start buying something else, which I’m sure is probably more the story rather than the saving face thing. Either way, it’s direct evidence (though admittedly anecdotal) that this obesity thing is a real epidemic and needs to be stopped. It’s as if people think “well, forget about doing the rational thing and losing weight, let’s just change the norm.” It’s as bad as these + size women (and I’m not referring to what the modeling industry considers plus size, AKA a state of being that I like to call healthy and fit!) parading around claiming to be proud of being big and beautiful or whatever lie they’re selling themselves. You’re not ‘curvy’ you’re obese, curvy is something that you’re born with and eventually fill into, not something you manufacture by eating too many calories.