Although either s’ or s’s is acceptable, I personally use only s’ - regardless of whether the word in question was originally a singular or plural. I think adding the additional s after the possessive apostrophe is clunky and awkward. Thus, you have:
Jesus’ disciples
The business’ new partner
The kiss’ sweet smacking sound
The Jones’ red car
The girls’ new Barbie
Often, though, upon finding myself in a situation requiring an s’, I recast the sentence to avoid the problem altogether. The sentence usually comes out more pleasing - and this is especially true when writing for the ear (as in a speech), rather than for the eye. Thus, you end up with:
The disciples of Jesus
The new partner at the business
The sweet smacking sound of the kiss (although the first way is kind of poetic, in an alliterative sort of way).
But, I would still write:
The Jones’ red car
The girls’ new Barbie
There’s just no better way to write these. Working around the s’ becomes awkward and forced, as in, “The new Barbie that the girls received,” or “the red car that the Jones own.”
In words that don’t end in s, but still have a slightly sibilant sound to them, I use the 's method, as in:
Franz’s beautiful beau
Pez’s new candy dispenser
My ex’s new boyfriend
To respond to Pluto, I always add an s - without the apostrophe - to my acronyms . The rules regarding apostrophes are clear, and there’s absolutely no reason to use one when talking about multiples XYZs. The only time apostrophes should be used with an acronym is in a possessive sense, as in “NASA’s failed mission.” The lower case s following a string of upper case letters should suffice to let the reader know the s in not a part of the acronym.
(And as a personal rant, the same thing goes for the 1940s, or the '80s. There’s no frigging need for an apostrophe between the last digit and the s. None whatsoever!)
And finally, a style guide I recently read (sorry, don’t remember which, but I think it was Microsoft’s guide to tech writing) drew the distinction between acronyms and initialisms. An acronym is a word you can pronounce, such as:
NASA
FOIA
NATO
OPEC
OSHA
Whereas an initialisms is a word in which you must say each individual letter, such as:
CIA
FBI
ATF
UN
EU
~ Complacency is far more dangerous than outrage ~