I have no illusion of being smurter than you, but anyway…
The big conundrum is whether to spend money on fancy computerized control and learn to use it, or learn to navigate the sky yourself. Computerized (“GOTO”) telescopes like the Meade ETX can work very well once set up properly. You select the object you want to observe, and the telescope points to it automatically. But you have to buy or charge your batteries, wire everything up, input all the requested info (time, time zone, latitude/longitude, etc) and go through an alignment procedure (point the scope at a few bright stars) every time you use the telescope. And of course all this electronics costs money, money you could be spending on better optics and more aperture. Most GOTO telescopes are completely unusable without battery power.
Or you can buy a telescope with no electronic control, like the Astroscan, and learn to find objects yourself. For bright planets it’s a no-brainer: just look through the finder and center the object. For dimmer objects it means looking at a star chart and pointing the telescope at where the object should be, based on a pattern of visible stars. Obviously, for the same money you get more aperture and better optics. The Astroscan is a 4-inch scope and gathers twice as much light as the ETX-70.
The Astroscan has been around for decades, and for good reason. It’s extremely simple to use and very compact. But if portability isn’t an issue, you might also consider a 6" Dobsonian such as the Orion XT6 or the Celestron Starhopper 6. They gather twice as much light as the Astroscan.
As for GOTO scopes, the ETX-70 is pretty good product. (By the way, the page you linked to has the wrong photo and some erroneous info. Here is the correct product info.) Another good product in this price range is the Celestron Nexstar 80GT - it has a somewhat larger aperture (80mm vs. 70mm).
Whatever you decide to get, remember that the location is far more important than telescope choice. Well, not if all you want to see are the Moon and bright planets, but if you want to see deep-sky objects (nebulae, galaxies, star clusters) a $200 telescope under a pitch-black rural sky shows far more than a $2000 scope from the middle of the city. And be sure to contact your local astronomy club, they should be more than happy to help you choose a telescope, or help you use the one you bought.