Yes, nearly all characters owned by DC or Marvel are considered to be “created by and owned by” the company itself, the corporate entity.
There are some exceptions; DC’s Vertigo line allows for some ownership by the actual creators, as did Marvel’s defunct Epic line… but the creators of Superman and Batman are all dead, and while they did have some lucrative deals, they signed over their ownership of the characters before I was born.
There is another reason for the lack of crossovers, though: sheer money.
- If we have actor Dash Riprock playing Superman, successfully, as Chris Reeve did during the seventies… and we have Flex Buffly playing Batman, successfully, as Michael Keaton did, a decade later…
…then putting both of them in the same movie is going to dent the hell out of the salary requirement, yes? Particularly if we’re hiring even more name actors for support roles (Ed Asner as Perry White, Teri Hatcher as Lois Lane, Burt Reynolds as Alfred the Butler, Patrick Stewart as Lex Luthor, Debbie Lee Carrington as Catwoman…)
- So we release “SUPERMAN FOREVER,” starring Dash Riprock, and it makes a hundred million dollars.
Then we release “BATMAN ETERNAL,” starring Flex Buffly, and it makes a hundred million dollars.
And then we release “SUPERMAN AND BATMAN,” with both of them. Theoretically, it should make two hundred million dollars. If it does not, it will automatically be considered a failure.
Crossovers are old news in comics, but they’re death in the movies. When you see established characters appearing all together in one film, where they’d previously appeared separately, this is a sign that the owners of the trademark are getting desperate, and squeezing the franchises together to milk a few million dollars more out of what is percieved as a dry well (Freddy Vs. Jason, and a dozen old Universal Monsters horror movies, for example).
Under such circumstances, continuity in any meaningful sense between comic characters is totally irrelevant. Any glimpses of it that we get will be stuck in there by the writers as in-jokes and fanboy bait.