The Velveeta Cheese box

Factual Questions
1

The Velveeta Cheese box (packaging) design has not, to my knowledge, changed in my entire life which now has a length of 62 years. Unless it’s just me with a lack of manual dexterity, I, forever, have had trouble opening and closing the box. When opening, a vacuum occurs and after a number of shakes the box will open to the delight of all with the artery clogging substance inside. Equally, it seems to be difficult to line it up just so to close it. If anyone on here is old enough to remember, Kraft used to put little perforated upside down V shapes on both sides of one end the box. If one took the time to tear them out the box would open like one of those big planes that carries tanks, etc. Those perforations disappeared what seems like a long time ago, unless they are still there and I can’t see them anymore.

Cecil, can you hear me? Am I the only one with this trouble? I’ve been too embarrassed to ever ask until now.

Marley62

2

They have changed the packaging in my lifetime. The top of the box is the same but the bottom of the box used to be a solid box. It’s now flimsier folded cardboard but it still creates the “Velveeta Vacuum” you speak of.

Does it really get any better than the velvety goodness of Velveeta? Mmmmmm.

3

The actual purposes of the really tight Velveeta box are:
[ul][li] minimize shipping costs. They can be packed really tight together. (Thus the change to a ‘flimsier’ bottom: that weighs less, also reducing shipping costs. And it costs less, too.)[/li]minimize air exposure, thus reducing drying out. Probably less important now – many people now put opened Velveeta into a zip-lock bag in the refrigerator, and throw the box away (or reuse it for storage – used to work good for 3½ floppies).[/ul]