Normally, when writing an article for the general public one does not assume that readers will have familiarity with the subject. Leading with a statement that may seem obvious to anyone who has read even one earlier article is a basic operational procedure. That reads to me exactly what Rather was doing.
For those of us who post or just read in P&E, the fact that the right-wing has a coordinated network of newspapers, cable news, talk radio, websites, podcasts, social media, education, and a myriad of other forms of generating and disseminating favorable information has been a glaring reality for many decades. Rush Limbaugh was the first truly national star and he started syndication in 1988. Legions followed.
The buzzword for this is “silo”. Once entered into the vertical, self-enclosed right-wing network of misinformation, disinformation, deception, and outright lying, escape is nearly impossible. What one hears or reads is reinforced by every outlet. “Weaponized” to use another buzzword. Check out Annalee Newitz’s Stories Are Weapons for a history of “psyop”.
There is no comparable left-wing silo. The mainstream media continues to treat both sides as legitimate and succeeds in reality-based journalism. Naturally, this is dismissed in the right-wing silo as “fake news.”
Democrats need to come to terms with the fact that the right-wing is cleaning its clock when it comes to messaging and communications
I’ve been saying this for years. But while the Dems could improve - because they could hardly do worse - I’ve never heard of anything that would break the right’s silo. It will only get worse.