Did he ever get the Doritos sponsorship he wanted?
A good book about the small community newspaper’s battle against Synanon.
You never know with that show because ads are sold by region. Maybe in Berkeley? He seems to have a hands-off policy with his advertisers. Much was made of the fact that in some regions the show included Federal ads for ICE recruitment. I’ve personally heard one of those “He gets us” Jesus ads on the show. I think that’s why he purposely insults his advertisers before each break.
It was a running gag he had going, praising the wonderfulness of Doritos, hoping they would hear him and decide to sponsor him.
He was hoping Frito-Lay would pay him to say nice things about Doritos when he was already saying those things for free? I’m not sure this is someone I’d go to for any thoughtful analysis or insight.
It’s just a running gag. He’s not really trying to get them as a sponsor.