“Junk” mail is what keeps the Post Office in business. If they weren’t delivering all this other stuff, they couldn’t deliver your First Class letters for a very reasonable price. USPS - junk mail = FedEx.
Back to the OP, why…if I’m your “valued subscriber” don’t I get renewal offers as good as J. Random Schmoe off the street? I love The New Yorker. Fucking love it! I read every article in every issue, other than the fiction and poetry.
I have a two year subscription that was included in my copy of Wired. Great deal - $25 a year. So why, if I’m such a “valued subscriber”, am I offered the opportunity to renew my subscription at the low, low price of $47 per year? I’m already a subscriber! Your cost of acquiring me as a subscriber is nothing - I’m already subscribing!
So I always let it lapse, while the renewal offers get more and more frantic. But somehow, the offers never improve. Meanwhile, they are probably spending more than the difference in a fruitless effort to get me to re-subscribe at twice the price.
There are two nearly useless double issues every year - the “Fiction” issue and the “Style” one. If I’ve timed it right, it will expire just before the “Style” one. Then I can start a new subscription with a slightly different variant of my name (so I can track who they’re selling my info to).
I don’t feel bad. I’m hardly in their target demographic. I don’t live in New York, I don’t make $200,000+ a year and I’ll never buy anything at Cartier, let along a honking huge, ugly diamond-encrusted watch.