Deliberately misleading? Deliberately evocative, maybe. I agree that The Simpsons’ titles make for a poor analogy – that falls under the heading of parody.
What Moore is doing with the title is something that happens to all widely-recognized works of fiction that lean toward social criticism.
Machiavelli, Kafka, Gogol, Swift, Orwell, and Bradbury have all made their contributions to the common vocabulary of social commentary. They are so well-known that it’s almost certain that anyone describing a situation which is similar to one previously observed by any of their illustrious number will of necessity make reference to them.
Key phrases and terms from 1984 are now part of the glossary for invasive Totalitarianism. Try talking about dehumanizing bureaucracy without referencing Kafka. It ain’t natural.
Likewise, it’s very natural to use Fahrenheit 451 as shorthand for a large part of what contributed to this whole dying show we find ourselves in now. We have a huge number of functional illiterates who get the bulk of their information and opinions through the medium of television. The danger is that television is a very poor medium for delivering information with anywhere near the amount of depth that is required for intelligent analysis. Most programmed material is naturally made with some regard for the interests of the owners and sponsors, and panel shows (which are the main venue for any opinion that’s not in lockstep with those interests) typically amount to little more than shouting matches. It’s a lousy medium for delivering anything beyond entertainment, because time contraints and program formats preclude anyone actually presenting an argument.
Read Fahrenheit 451 with an eye on today and it’s hard not to notice the similarity between the book’s portrayal of the suspicion with which the Wall-Screen viewers regarded the “subversives” who took their ideas from elsewhere and our own situation, and how eerily familiar it is to read of an ignorant populace being conned into stricter and stricter control by an authoritative voice from a box continually emphasizing how they are being protected from Menace.
Moore’s use of the title is a bit confusing because most people associate Fahrenheit 451 with censorship, which of course has nothing to do with the film’s subject. (GOP stooges’ failed attempts to suppress the film notwithstanding.) I think it was a poor choice for a title, since the association is with one of the book’s secondary (although still very strong) themes.
My point, in a nutshell, is that if you write compellingly of social ills, a necessary consequence is going to be that other people are going to reference your work when they’re addressing the same things. It’s not exploitation.