We all know that trailers are supposed to entice us to see a movie, that’s why they make them as epic and awesome as possible. Sometimes though, the actual scene or moment that was cool in the trailer, isn’t as such in the film. You are excited for the moment and when it happens, you’re like “Awww, it was so much cooler in the commercial…” The scene was still cool and so was the movie, maybe, but the trailer moment was epic.
An example for me would be the 2 on 1 fight between Bucky and Cap VS Ironman in* Cap. America : Civil War*. The trailer highlights the teamwork beatdown and sharing of the shield to strike at Ironman. It looks badass, but in the film, it kind of just happens. Of course I think its because the whole airport fight scene was so awesome that you’re kind of just rushing through on adrenaline the whole time, so you don’t notice the coolness of the whole thing.
One I remember is Knight and Day, a spy movie, with Tom Cruse and Cameron Diaz. I never saw the movie and I don’t think it did very well. I remember it had a few variations on trailers. The first was the “gritty action spy” trailer. When that didn’t gain traction, they came out with the “spy falls in love” trailer. When that didn’t gain traction, they came out with the “wacky spy and girl comedy” trailer. They just cut together the bits from the movie which fit the particular trailer. It almost made me want to see the movie to find out just what kind of movie it really was.
One way they do this is when the trailer only shows you a brief glimpse of something, giving you the illusion that it was part of some much longer scene of that in the movie. When the movie comes out, though, it turns out that what’s in the full film is just the same brief glimpse you saw in the trailer.
IIRC, that’s the whole point of the movie: he’s obviously falling for her, and he’s just as obviously an action-hero superspy – or he’s some nut with crazy delusions of being an action-hero superspy. So any scene along those lines is Tom Cruise spoofing his go-to persona – unless he’s just playing it straight, but in contexts where Cameron Diaz has good reason to bug her eyes out at the implausibility of his story.
if I remember didn’t the makers of twister actually get in trouble or warned for having scenes in the trailer that was never put in the movie ? I remember it was where a 2x4 goes through a windshield …
funnily enough in roger cormans auto biography they were talking about a film they made about cockfighting … but hadn’t realized what a dirty little secret it was in the south so the film was flopping hard and one strategy was to to have a trailer that just showed a bunch of random bs from their other movies and them have him wake up like it all was a nightmare in the movie…
Selena Kyle’s warning to Bruce Wayne in the Dark Knight Rises trailer is enough to give you goosebumps even on repeated viewings. However, when I saw it in the context of the movie it just didn’t have the same impact.