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Wow, I think you got it. My buddy and brother also couldn’t tell me what it was.
I think the first person says, “It’s hotting up” (it’s getting more extreme in competition).
Plus, even after all that Blackadder, Yes Minister, Monty Python, Rutles, and Top Gear, I’ve still never heard “lairy”.
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Are the Kaiser Chiefs popular in America at all?
One of their singles, I Predict A Riot, uses the word in its opening line: “Watching the people get lairy / It’s not very pretty I tell thee…”