Hello, everyone–long-time lurker, sometime poster under the name panzermanpanzerman back in 2000 (although that password is long since forgotten).
So here’s the deal. After nearly three years as a national mutual funds industry reporter at one of the top three personal finance magazines in the country, I get word from the higher ups–let’s call them Big Media, Inc., that due to the poor advertising climate, they’re shutting us down.
Ok, fine. It happens. Good magazines rise and fall all the time. I’ll improvise, adapt, and overcome. Semper Gumby and all that, right?
So I call all my sources and thank them, and let them know I’m not planning on quitting even though my publisher is, and then set to work looking for a new job.
So I’m fairly confident, right? I’ve got a lot of things going for me. I’m a damn good writer, a solid fund industry reporter, I have a nice fat rolodex of sources throughout the financial services industry. I can hit deadlines. Lots of 'em. I know AP style, I know Strunk and White. Well, their book, anyway. I know how to develop sources, and check what they tell me. (The Great Debates guys help, too).
On top of that, I’ve got three years of outside sales experience–business to business. So I burned up the shoe-leather for several years, interviewing hundreds of entrepeneurs, and developed an understanding of small businesses that very few J-school types ever have.
Plus–not that most journalists care, because they haven’t a clue about it, but I’ve got ten years of leadership and project management experience as an officer in the U.S. Army, including command of an HHC company in an infantry battalion.
So you’d think I can handle multiple competing priorities in a highly stressful, pressure-cooker environment under tight deadlines without getting flustered, right? Riiiiiiiighhhhht.
So, anyway, I notice that my hometown paper, the Midmarket City Times, which is up the road from the Major U.S. Pulitzer-Winning Trumpet Daily, or some such, has openings for a couple of business reporters. Cool. I’ll put in for it. After all, my editor was an assistant business editor there for a couple of years himself, and actually suggested I put in for it.
So after consulting with my former boss, I put together a cover letter and some of my best clips, and send it in.
Well, a few days later, I get a nice call from Ms. Business Editor there, who liked my clips, liked my cover letter, “but I can’t use you because you don’t have daily experience. I don’t see that in your background,” she says.
Well, thinking quickly, and keeping my wits about me, I immediately ask her if they use stringers, and they do, and she gave me a contact there. She also suggested that I "get some experience in a smaller market daily and then reapply. "
Ok, fine. Pleasant phone call. So we hang up.
I was ok during the phone call, but afterwards, I got pissed!
I mean, smaller market? She’s got a circulation of 460,000. Sure, very respectable. But our circulation was roughly double hers.
So I’m trying to put myself in her shoes. What, precisely, are her concerns? What is she worried I won’t be able to do? What skills do I need to demonstrate in order to salve her unspecified concerns?
And how do I overcome those objections in a follow-up letter, thanking her for her consideration?
‘Cause if I can do business writing and reporting on a national level, but I don’t have the skills to cover my own freakin’ community, it’s time to hang up my spurs.
Grrrrrrrr!