Well, apart from the fact that it’s blindingly obvious that I don’t know squat from languages, it’s still ITALIAN. The OTHER derided language in the commercial.
And sure it’s English, but, by the same token, aren’t all the other coffee names?
Well, there’s English and then there’s Marketing Pseudo-European English. “Frappaccino”, “Macchiato”, “Grande”, “Venti” and “Ristretto” are all words on Starbucks’ menu that don’t appear on my freedictionary.com . Neither, of course, does Big Mac.
Really, the ad is just xenophobic blue-collar (see: John Goodman, the wealthiest Everyman in Hollywood) bullshit designed to make frou-frou coffee seem pretentious and “other”, which must be bad.
I understand this is a joke, but I’m getting so tired of it. You certainly can go into a Starbucks and order a “Small coffee, black”. And you can point at a desert treat and say, “That one, there.” You’ll get the coffee of the day in the smallest cup (“Tall”, I believe) and the pastry you want. Overpriced and burnt? Sure, absolutely. But the meme that you can’t order a simple cup of coffee is just not accurate.