So I get this piece of postcard junkmail yesterday from one2one, my mobile phone network provider, which contains the following text:
That’s it. That’s the whole text.
So what the hell was that all about?
Are they:
a) Really softpedaling their information services
“Hey – you’ve got a phone! And you use it sometimes! And you could, y’know, maybe sometimes call one of our premium information service lines. Hey, you like to travel, right? We’ve got a travel line! That’d be worth some cash, right? Right?”
b) Besieged by calls to their helpline from people who’ve been wondering what the hell that thing with the buttons is that’s been lying around the house for the last three months
“You mean you can call people on this thing? Wow!”
c) Besieged by calls to their helpline from people who are unaware that, for mobile phones to work, you actually have to have it with you
“Look – I pay good money to one2one so that I can make phone calls from anywhere I go! You never said anything about needing a phone!”
d) Pathetically begging their customers to spend more money on phone calls
“Please, people, we’ve got families to support here! If you don’t send at least three text messages a day, my kids’ll starve! Have a heart, folks!”
or e) In radical need of a new marketing department.
And to top it all off, they can’t punctuate very well either.
Pfeh.