Unfortunate/worst branding ever?

I applaud the good work being done by Sonny’s BBQ for premature babies. But I cringe and get a bad feeling everytime I hear them promoting their Babybacks for Babies Campaign on TV.
Who’s running their Marketing Deptartment… the Huns, Hannibal Lecter?

That’s up there with Rufus T Firefly’s (Groucho Marx’s character in Duck Soup) election song, which goes something like: