I think In Winnipeg makes a lot of good points, but I don’t agree with the conclusion of downloading with impunity. That is, I do think they’re hypocrites to some degree for selling the same stuff over and over and not being upset about tape trading when it was neutral or even positive to the major label sales. But now, the major labels and the most popular artists are seeing a decline while the less popular artists and smaller labels are actually seeing huge increases.
In the last 11 years or so since Napster first hit and the digitial music revolution really began, I’ve seen increasing bitching and moaning from the major labels, but a lot of acts that previously wouldn’t have gotten exposure got it. Even with the new model, a lot of major labels are losing a lot of money because they used to have a few singles on an album, then a bunch of fillers and sell the album for full price, even now, on pop albums like that that are full of filler tracks, people will buy the few tracks they like and end up paying less than half of what they would for the whole thing.
The problem is, the industry hasn’t adjusted their business model to cope with the change in technology. What would happen if they focused on releasing a better overall product so people were more interested in purchasing an entire album? What if they focused more on producing a quality live product to encourage people to attend live concerts and buy merchandise there? Instead, they’re using roughly the same business model and pursuing legal avenues to force people to conform.
And this is why less popular artists and smaller labels are doing well because they HAD to focus on a good overal product and on extensive touring schedules because relying on record sales alone didn’t cut it. Moreso, getting additional copies out there increased the exposure of bands so it drew more people to go to shows or want to actually own the CD.
I don’t even have a problem with downloading, as I generally look at that a lot like a free sample or a test drive. Trying to pawn a 30s clip off on me as giving me an idea of what 60-70 minutes of music is an utter failure on so many levels. Either it’s accurate, because the whole album is describably in such a small clip, which means the album is bland and not worth purchasing, or it doesn’t do the album justice, good or bad. The problem I have is with people who download with impunity and no intention to ever contribute anything back. I don’t think you necessarily have to buy a whole album, but if you like an artist and you want them to continue to make music you like, you should do SOMETHING to support them. If that means you steal some of their music, but attend their live shows and possibly buy a shirt, that’s fine in my book. Although, I do think that if you do like it, you really should compensate them for it.
That’s generally how I operate. I have no problem downloading music or finding it free, and I share it freely, but if I like it, even if I’ve already downloaded and heard the entire album, I’ll buy it and I’ll often go to concerts and spend even more money there. But if I download something and don’t like it, I just saved myself a few bucks, but even then I still usually buy something. I don’t like to explicitly delete things I don’t like because I’ve had plenty of instances where I just needed to hear it in a different mood, in which case I like it then, but I sure won’t be actively listening to something I don’t like, so it’s not any different from deleting it.
In either case, I think if music followed more of that sort of business model, we’d see a lot more quality music because people would only be paying for stuff they thought was worth paying for. Unfortunately, I’m not sure it’s that society as a whole is quite ready for. I’d love to be wrong about that, though.