Back in the late 90s, around the time when the Internet was really beginning to perk, there was blather in the air about “value-added services.” Every company with brains would, every which way, start offering little, not necessarily expensive extras. We’d buy them, companies would go rich, and it would be a sweet win-win for everyone.
Oh yes, and there would be “micropayments.” Whatever happened to micropayments?
These services still exist, but in nearly every case they feel like a scam, subtract value from the product by which they are mediated, or both.
“Repeat dialing” is the perfect example. What a fucking abomination. You call someone up and either the line is busy or it rings for a long time. In either case a harpy appears on the line and says in a voice loud enough to be noticeably uncomfortable (seriously, it fucking loud, much louder than the ring tone or any real voice that is likely to appear on the other end), “Let repeat dialing fucking dial this line again and again until someone appears and then we’ll charge you a buck fifty and call you back. Let repeat dialing… let it! Let it!”
I am never going to use this service. Never! But now every time I use a land line phone I’ve got a nice chance of hearing the harpy when I dial. If that isn’t a value-subtraction, I don’t have a fucking clue what is.
And SBC et alia wonder why people don’t bother with land lines (I only have one because my cell reception sucks ass at my house. What a joke.).
Here’s another corporate fantasy: The Value-Added Service Zone. You’re going enter the bricks and morter and they’re going to do all kinds of shit for you.
Kinko’s-FedEx–two brands that taste great together. Why not just elide the thing and call it FuX because, I’ll tell you, if you want to be in Clusterfuck Central, just head on over! I went there once to mail something internationally. The dude had no fucking clue how to do it, had to dick around with the “interface” and finally quoted me something that the post office could do for 1/5 the price (I only bothered with FuX because the post office was closed).
Today I really had to get a document printed, and they have this really stupid system where you have to pay by the minute to hook up to the computer and then pay $0.49 a copy–a value-added service if ever there was one. The DOOOD working there tried to help me out and get this amazing technology to function, but the fucker didn’t work! And what did he say? Oh, this is classic: “Um, yeah, I really don’t work on this stuff that much.”
So much for “value-added” extras–DOOOD don’t do it! The whole concept of Value-Added Land would seem to depend on having highly trained, motivated, and intelligent employees explaining and selling the hell out of everything in the store, but I’ve seen no evidence that FuX recruits anyone but Wal*Mart rejects.
Hey, the guy was dumb but nice enough, tho’: He gave me a CD-ROM to burn the file on from my Mac–but the CD didn’t work. Nor the next one from a new pack. Who knows why.
Let’s keep moving. You can get wireless Internet at Starbucks–but you’ve got to get a “T-Mobile Anally Finger Yourself” account–then you can use it, then you can! Otherwise, you’re just going to get an ad for Starfux on your goddamn laptop screen. SORRY, I’m not going to pay fuckin’ “T-Mobile” (what a brand that is, sounds like a T-shirt that’s mobile or something stupid like that) for what should be free. Hubbard and Craven’s (shouldn’t it just be “Hubbard and Craven”–why the “'s” when so many other stores are dropping it and “classic”-sounding browns like Crabtree and Evelyn and Casswell and Massey never used it in the first place–stupid fuckers) makes you register or something. Listen, fuckers, you just open up a wireless network–that’s it! No special software or registrations or anything else required.
BTW, whenever I have to register for any site, I always give them the most fucked-up information possible. Yeah, my name’s Joe Blow, I’m a female born in 1900, and I live on Gofuckyourself Avenue. Yeah, go data-mine that, fuckers!
Anyhow, I’m sure you’ll have your own tales of value subtraction. Just try not to be as pissed off about everything as I am, k?