I have some friends that have signed on as Associates with Viridian Energy. They’re busy recruiting everyone they know to sign up for “guaranteed” cheaper rates and “you can cancel any time with no penalty”.
I don’t see any issues with MLM models, in general. Instead of spending money on advertising/direct marketing, etc., they use a word-of-mouth concept and divvy up the marketing costs amongst their associates.
They advertise that at least 20% of their energy supply is “green”. All-in-all, they seem to be honest on their website. However, I did notice that Viridian’s historical rate per kwh is now just below the standard rate: (warning: pdf)
I’ve decided that being an Associate is not for me, since I’m not the type to bring up energy bills with friends, family and acquaintances. But I’m always willing to help my friends out, and am considering converting my home to Viridian. My only fear is that at some point, Viridian will end up costing more than other options.
How sustainable is the Viridian model? Have any fellow dopers converted to Viridian? Any opinions are welcome.