Vitamin D: What is it good for?

Here’s an overview of vitamin D and its implications in health and disease by Michael Holick, who is considered to be one of the world’s leading authorities on vitamin D:

http://www.ajcn.org/content/79/3/362.long

New Guidelines for Vitamin D and Calcium

Snippet:

It is a quasi-hormone. It acts like a hormone and the body is able to synthesize vitamin D3 with the aid of sunshine (radiation).

There appears to be a strong association.

Don’t fall for this. The very same IOM panelist who’s telling everyone we don’t need natural vitamin D is also a panelist for a pharmaceutical company that’s developing a synthetic version of vitamin D (you can’t sell sunlight for a profit).

I can’t imagine a bigger conflict of interest than that. Astounding.

I’m not arguing but simply don’t understand. If Jones is saying that vitamin D deficiency is not as prevalent as commonly believed, wouldn’t that mean there would be fewer candidates for treatment with vitamin D or its analogues (i.e. his product)? If there was a conflict of interest, I’d expect him to be trying to overstate the incidence of vitamin D deficiency in order to make more people possible users of his new agent. What am I missing? Thanks!

If they were to admit that vitamin D is effective and safe that might encourage people to get more sunshine (which is free) or to take vitamin D supplements (which are cheap). Vitamin D is not patentable so it’s difficult to make huge profits selling it. So they need to convince people that 1) natural vitamin D is not therapeutic and 2) that their patented, synthetic, and probably outrageously expensive vitamin D analog actually is therapeutic.

Will it work? Probably. Just look at all the idiots taking Lovaza with its 5000% price markup.