Bozo the Clown?
That’s my thinking. It’s not aimed at someone sprawled on the couch throwing empty beer bottles at his kids or someone who just doesn’t give a shit. It’s aimed at guys who maybe got caught up with work or a father who never had a dad figure himself growing up and isn’t confident about doing it or someone who thinks that a dad has to be someone who makes grand gestures of Disney World trips and fishing weekends versus just small moments.
I hope that people who were making forest policy were not getting their information from PSAs. The goal of that campaign was to make people who didn’t give a crap about fire safety second thoughts.
Read the article. While you are correct about the original goal, the campaign did also affect policy by helping create a “no fire is ever good” mentality.