[QUOTE=Brown Eyed Girl]
More of a status thing, really. It’s not that you can afford to spend $40 for something to drink, it’s that you are rolling in so much dough, you don’t think twice about spending that much for a bottle of … WATER! :eek:
[/QUOTE]
True, but the people who pay a $1.25 to a vending machine for a half liter of water (when there’s a water fountain ten feet away) probably aren’t looking for status. I think it’s a combination of the myth that everyone should drink eight cups of water a day, oral fixation, dieting trends and the idea that free public water is somehow not “pure.” The whole “purity” thing is the major emphasis of bottled water marketing.
People should realize that municipal water systems are highly regulated, while bottled water is hardly regulated at all. In most cases (in the U.S.), bottled water has more contaminants than municipal water.
As the article referenced by SmackFu says,
[QUOTE=FastCompany.com]
In San Francisco, the municipal water comes from inside Yosemite National Park. It’s so good the EPA doesn’t require San Francisco to filter it. If you bought and drank a bottle of Evian, you could refill that bottle once a day for 10 years, 5 months, and 21 days with San Francisco tap water before that water would cost $1.35. Put another way, if the water we use at home cost what even cheap bottled water costs, our monthly water bills would run $9,000.
Taste, of course, is highly personal. New Yorkers excepted, Americans love to belittle the quality of their tap water. But in blind taste tests, with waters at equal temperatures, presented in identical glasses, ordinary people can rarely distinguish between tap water, springwater, and luxury waters. At the height of Perrier’s popularity, Bruce Nevins was asked on a live network radio show one morning to pick Perrier from a lineup of seven carbonated waters served in paper cups. It took him five tries.
[/QUOTE]
(Why are New Yorkers excepted?)
I filter my drinking water with a Brita thing, because I don’t like the chlorine, but even that is just psychological. (It makes me think I’m drinking pool water.) Well, actually, I don’t mind the chlorine when I’m out of the house; if I’m biking up a steep hill in Griffith Park in summer heat, the water fountain is great, simply because it’s there. Like hell I’m going to buy any bottled water of any brand.
It’s all marketing–to suck in the dollars of a nation that likes to waste its money on stupid things when it should be saving its money, and not buying houses they can’t afford.
[QUOTE=FastCompany.com]
In Fiji, a state-of-the-art factory spins out more than a million bottles a day of the hippest bottled water on the U.S. market today, while more than half the people in Fiji do not have safe, reliable drinking water.
[/QUOTE]