I’ve been a radio pro for over 8 years now.
The “Jack” is the new hot format in the business. It is sweeping into almost every market in the country. Essentially this is the backlash against most other formats that have a small and precise playlist. Most Jacks follow the same concept…“IPod on shuffle”, “we have corporate out of our hair”, “we play what we want”, etc. Its smoke and mirrors, basically Jack is just a much much bigger playlist. Its worked well in many parts of the country…however like all things new only time will tell if the format holds up.
Also I wanted to point out that Jack is not one station being simulcast but rather a concept and imaging package purchased by a station in your market. They are all individual stations. Just as all “Mixes”, or “Oldies” or “Xs” are diferent from place to place.
As to the fate of your DJ friends: that sucks. Guess what? We as radio pros know full well going into a job that we can be fired at anytime on anyday. The station may underperform in the ratings…lets fire the DJs. The station may not make budget because the sales staff didn’t sell enough ads…lets replace the air staff. But lets look at this situation as a whole:
Every job has its good and bad points. Radio is a whole lot of fun to work in. Hell, did I say “work”? I haven’t worked a day since I started in this business. I get to go on the air and be an idiot and play great music and talk to interesting people. I get free food and free movie pases and free cds and free concert tickets. I walk into a station event and people are excited to meet me…guys buy me drinks, girls give me phone numbers, listeners act like I’m a celebrity. I am not a celebrity - I’m just a guy with a really cool job. Thats the good.
Heres the bad: Long wacky hours. I get one day a week off. I cannot call in sick - I can call in and ask if I can call in sick, and I may (and have) be told no. (I actually had one program director tell me “can you be sick at the end of the week?”). And yes, the inevitable nasty, never-saw-it-coming firing. Theres a common belief that everyone in this industry has at least one of these firings in their career if not three or four. In fact some would tell you you aren’t truly a radio pro until you’ve experinced one of these events - a sort of baptism by fire if you will.
Want to hear about my nasty firing? Sure, OK I’ll share the pain: I was a music director and night jock for a double frequency station here in town: “Mix 95.7 and 106.7”. We had only around for about a year and hadn’t really been given a chance - jocks swapped around constantly, five PD changes in 12 months, etc. There was an all staff meeting for the building (four stations owned by one company). The management told everyone that there was a big exciting announcement to be made. Alright cool. Around 10AM one Wednesday morning we all shuffle into the large conference room where they unveil a big banner with a flashy red and yellow logo on it. Guess what the logo read. It said “Oldies 95.7 and 106.7”. Thats how I and my staff found out we were being fired. They had security escort us out of the building. No fuss, no mess - just “see ya , bye”.
So in summary: When the radio business is good, its great. When the radio business is bad, its terrible. Those of us who work in it are aware of this and understand its a trade-off. Those jocks from WCBS will be fine, I bet most will have new jobs within a month or so…maybe even right across the street at another station in town.
Keep listening.
~NM