I think. Its new commercial (right in the middle of the two big eating holidays and right before the New Year’s Resolutions) might be the most brilliant silly and fun commercial I’ve seen from them in a long time.
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I think. Its new commercial (right in the middle of the two big eating holidays and right before the New Year’s Resolutions) might be the most brilliant silly and fun commercial I’ve seen from them in a long time.[/QUOTE]
I forgot to put why I think it’s brilliant: it’s not the after part, (look at former fat celebrity, who is now thin) it’s the overeating reason part. Which it, in part addresess.
It hit all my mine and made me laugh.
Of course, all mileages may very, all people are not the same, etc, ifpso facto, ad infintum…
It’s a good commercial, but how is it a rebranding?
The commercial is fine, on point even. But the new logo, without the word split/capitalization draws the eye to an unintentional word in the middle.
What unintentional word?
…“twat”… ?? EEK!
Weight Watcher’s current message is centered entirely on food, as in “you can eat this delicious food and still lose weight!” The new message focuses on the emotional component to overweight and how not to eat your feelings and thus sabotage your weight loss efforts. Personally, I’m looking forward to this because I lost a crapton of weight on Weight Watchers but gained a good bit back because of stress eating. Managing stress is one thing, but applying it to weight loss is something else entirely.
So how much does Cher’s twat weigh?
Well, food and exercise. The latter is the bane of my existence. I’m not doing so great on the former, either, though.
I do like the ad. It’s so much better than Sarah Ferguson or Lynn Redgrave waving a red shawl around.
Thanks, MsRobyn, you put it better than I could’ve. Rereading and rethinking, I maybe should’ve said ‘refocused’ rather than ‘rebranding’.
I did nothing but yo-yo on Weight Watchers. Lose weight, stress and gain, go back to WW, lose, stress and gain, etc. It seemed their advice on stress eating, boredom eating, celebratory eating was always to eat as much of something low points as you can. “You can eat [all this food] for only 4 points!” No need to control how much volume as long as its low points. A whole box of fat free, sugar free Jello, FTW!
Seriously, it doesn’t matter if a whole bag of baby carrots is only 3 points, you don’t need to eat a whole bag. They need to be teaching that. Hopefully the new program does that. I won’t be going back, though. I’m done with them.
I wish I was a person who was overweight due to mindless emotional eating. Their program does nothing to address insulin resistance and its effect on appetite; in fact, their points system makes it easy to do all the wrong things. Took me years to get it that figured out.