What are Program Cars?

You hear this often in a car radio ad by a dealer:

“We have over 50 Program cars in stock!” or some jive like that.

So what is a program car?

Program Cars:

And keep in mind also that most of the desirable “executive” cars are auctioned off internally to the company and to employees only. People around these parts take notice of single Japanese executives riding around by themselves in sports trucks that the company leases them for two years.