This might shade into IMHO territory - I’m asking if there are specific rules, but also what common practice is and what you do.
I’m a Southern girl and was born with personalized stationery in my mouth. (We’re new money - I don’t have a spoon pin.) All the women I knew growing up at least had foldover notecards with their names on them, and many had calling cards, letter sheets, etc. You needed them. My mom wrote all my school excuses on hers, not to mention thank you notes, invitations for small dinner parties, etc. When I was a girl I had letter sheets and foldover notes in pink on pink paper, and when I graduated from high school my mom took me to get “real stationery”, i.e., what ladies use - traditional foldover notes. I was wild and crazy and got green printing on my ecru cards.
I whipped them out today (the ones I have now are charcoal on ecru - masculine!) to write a thank-you note for a gift one of Himself’s clients had given me, and he was all, holy crap you have paper with your name on it? And I was all, you don’t? Well, he’s starting to have clients in circles where people are gonna have paper with their names on it. Also, he loves that kind of foppish traditional stuff, and I think he needs some stationery to go with his sock garters.
But are there rules for what a man has? I really only see women with their own stationery, and they write notes for their husbands and such. If he were a lady, I’d say he should start with a set of traditional foldover notes in white or ecru, or she wanted to live wild she could dare dove grey or celadon or something. They’d have her monogram or full name on them, probably in a script typeface. Then, if she wanted something more fun she could get notes or correspondence cards that were more informal, but you need to have your ecru ones hanging around to write thank you notes to clients and your grandmother and assorted other people. (You don’t thank the governor for his lovely dinner party on something lime green and hot pink with daisies.) The stores are just full of those correspondence cards now, but I don’t think they’re appropriate for anything but the most informal of notes. (“Dear Grandma: I love you but I don’t love you enough for more than an index card.”) And then calling cards and letter sheets and maybe stuff like post-its and such, depending on what she needs. Honestly, I’m sure there are people who consider the foldover cards too informal themselves, but let’s move into the Century of the Fruitbat here.
So, is that still true for a man? Should a man use a monogram or his full name? Middle name? Obviously a more masculine typeface is in order, and if you own your own business you wouldn’t have much need for personal cards (although of course they’re nice.) In other words, if I want to get him some nice stationery for Christmas or something, should I go for the ecru notecard with his name in a manly but traditional color, possibly with a border (inked or embossed) but nothing else? That’s what I’d get for a woman - it’s what I’d consider the most basic thing you need to satisfy etiquette. Would that be appropriate for a man as well? What does a traditional man’s stationery wardrobe look like?