Two easy-to-recognize political psych-op tricks they use:
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Demonize the Opponent. “My opponent voted against family values, and that’s wrong.” Subtle as a brick, this one, and actually used in the recent California primary elections.
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Fox News. “We report, you decide.” Again, sbutle as a birkc, componded by the fact that Fox has one of the least objective news teams on network teevee today.