Pepsi. Their commercials, until recently, made their customers look like idiots. Their winter ads were the worst. They ran an ad with a man trekking across a bright, snowy pasture. As he pauses to enjoy the sight, he pops open a Pepsi and takes a swig. The can sticks to his mouth. He tromps all the way back to town, can still stuck to his face, passing staring townsfolk. It’s bad enough that he’s a dumbass, but when he opens the door to the doctor’s waiting room, it’s full of dumbos with Pepsi cans stuck to their faces. Even a St. Bernard dog! I’m not quite cool enough to pull off that look. Don’t get me started on the one where the Coke route man pulls a Pepsi out of the cooler and all the Pepsi’s fall out. Two problems with this. Do I want to risk getting buried under a pile of soda cans because Pepsi’s coolers have rickety shelves? Then again, from the sound, all the cans were empty, but I’m not stupid enough to pay half a buck for nothing.
Sony products. Two reasons. They usually break just after the warranty expires. Usually the product is perfect sans one feature, but that one feature is a biggie. I remember a digital FM radio. Great size for traveling, great sound for the size, but it wouldn’t autotune stations. Nowhere on the box did it mention this. I got it for travel because I didn’t know the local stations. I renewed my boycott when I recently found out that their photo printer doesn’t have Mac drivers. Great output, small size, reasonably inexpensive supplies, but it won’t work with my photo processing computer.
Marriott properties. I was a Platinum member, so I’ve obviously stayed at them more than a few times. Even at the highest level of their loyalty program, they still hassled me about little stuff and forgot things in my profile. Forwarding my concerns up the chain of command did nothing. So now I’m with Hilton.
Enterprise Rent-a-car. They don’t recognize insurance coverage by credit cards, then they try scaring you to buy their expensive coverage. Nuh, uh, no way baybeee.
NBC. A few years back, they were exploring a weekly TV show starring Bill Clinton. As I understood it, he wouldn’t just be reading the lines but part of the creative process, too. I couldn’t stay awake through his seemingly interminable State of the Union speeches. Then to see this every week? Too much.
I don’t boycott WalMart, but I do avoid them when I can. It’s never a pleasant experience.