I first saw the print ad in a magazine and was a little suprised. Not because it was naked mature ladies, but naked anybody, in a Better Homes and Gardens. It was a foldout ad, under the front cover, where they would normally have an ad for carpet or appliances.
Personaly, I think the print ad was done tastefully. But, I’m not sure the general public is ready for their TV ad.
Here’s a link to the TV ad. It’s work safe.
Moving thread from IMHO to Cafe Society.
I love the ad. Not ready for tv??? Are you kidding? Come on now, admit it, you can’t imagine the ad on t.v. because the women are over 50 and not your typical nubile young tart in a string bikini flaunting her goodies in your face…which you can see on t.v. any night of week.
There’s no groins or nipples. Lighten up.
I get the jist, but the ad is rather disturbing. Maybe because we aren’t used to seeing older people as models.
Wow. That actually has me a little choked up. Those women are gorgeous!
I’m so glad the aging baby boomers are gong to empower crones like they did middle age. I think it’s a great ad.
Did you even read my OP? I said I didn’t think the GENERAL PUBLIC was ready for it. I have absolutely no problem with it. In a few years I will be the same age as the ladies in the ad.
So lighten up yourself.
Hopefully, other companies will stop ignoring this age group. I would love to see more older models wearing the clothes and using the products that I use.
I think they’re great.
After years of being invisible because of my weight, I’m now at a “normal” weight and am invisible because I’m on the wrong side of 45. It’s nice to see us get a little page time.
VCNJ~
This reminds me of the hoo-ha over Demi Moore’s naked pregnant belly on the cover of a magazine. The “general public” doesn’t mind near-naked gorgeous babes with flat bellies and boobs spilling out as cover girls, but a pregnant woman? Women over 50? Yikes. The “general public” values youth, thinness, beauty, nudity, and overt sexuality, but not motherhood and certainly not grandmother-hood. :mad:
The ads are pretty damned gorgeous, and more palpable than, say, Paris Hilton for Carl’s Jr or those nauseating pizza ads starring Jessica Simpson. I can’t see anyone being shocked by the nudity (and as mentioned, there are no naughty bits in sight).
I like that the models are normal-looking. I especially admire the lady who doesn’t mind showing a few little fat rolls. Wrinkles, fat rolls, a little sagginess, age spots… those are going to happen to almost all of us.
I’m tired of trying to look like some 18-year-old cover model. I’ve earned my gray hairs, and my stretch marks, and every little line on my face, whether it’s from laughing or frowning.
I saw the ad before we watched 300. Other than thinking it was an odd ad for that particular movie, I thought it was fantastic. There were a few boys giggling in the audience (which had a significant teenage boy demographic), but for the most part the audience seemed to accept it just fine.
I had a different audience experience than DeadlyAccurate (I also saw it screened before 300). Gasps went up all around me; some of the audience seemed shocked or disgusted, particularly the two women seated in front of me. Which is pretty funny, 'cause they looked like a mom/daughter tweeker pair. What. Ever. I will never get over how ridiculous the whole “OMG it’s not a totally fit symmetrical woman of child-bearing age but not pregnant! (insert whatever variables as needed)” reaction is.
I however applaud Dove’s campaign, and hope I look that great in my 50s and beyond.
The flipside is this,also from Dove.
I happily bought the “plain girl with good bone structure” thing until I saw the PhotoShop work.
I have friends who buy into that crap. They always think Britney/Christina/Beyonce/whatever pop tartlet of the week is the hottest girl on the planet. I tell them to take any average college girl, give them at least an hour of professional hair, makeup, and wardrobe, have a professional photographer take 300 pictures of them under controlled lighting, and then have a professional graphic artist photoshop the hell out the best one, and voila! they look just as good.
They say I’m a “hater”.
Um, were you paying attention, freckafree? That is Dove film exposing how other companies photoshop their models. The whole point of the spot is that Dove doesn’t do that: they use real people in their ads.
I’m a 30 y.o. male, and I was a fan of their original “real beauty” ads. I like these ones too. I’m amazed if there is any negative reaction at all apart from teenaged boys going to see 300.
According to the spot freckafree linked to, they are actually putting money towards promoting girls’ self esteem (apart from their ad campaign, presumably). If that’s legit, and not just a marketing ploy, it’s great. The ads may be even better, though. Without them, it would be like the anti-smoking campaigns the tobacco companies all fund.
As a discussion grows longer, the probability of one participant calling another a “hater” approaches one.
Find any book by the late Kevyn Aucoin. He was a phenomenal makeup artist. In his books, he showed how he transformed very ordinary-looking people into magnificent stunners. And that was without airbrushing!
I like the ads. There’s a variation (not the one linked) that features an absolutely stunning silver-haired woman who must over sixty. I’m 26, and I’d let her (or that vaguely persian-looking one - the first in the linked ad) be my Mrs. Robinson any day.
Edit - found it, it’s the third one (“does thick hair have an age limit”) here - DoveProAge.com is for sale | HugeDomains