Postum was the coffee substitute during WW II; my Mom used to enjoy it from time to time, mostly for nostalgic reasons though, I think. I remember tasting it once or twice - it tasted pretty bad to me. It may be an acquired taste. But my first impression was that it was only popular during WW II because it was all there was. LOL
My grandparents used it during the war, my folks chose to reuse the coffee grounds when things were tight, that should tell you something. I seem to recall that my grandfather continued to use it after the war, so maybe it’s an acquired taste. Yes you can put sugar and cream in it, just like coffee or tea.
I’ve tasted it. If you can imagine roasted grain, steeped in hot water, tastes like, you’ve got a fair idea.
I think it’s pretty bad, but I’d have to be in very dire straights before I’d even drink instant coffee, of any kind.
I once tried something similar – it was another “roasted grain beverage” alternative to coffee whose name escapes me. It was rather unpleasant and remeniscent of coffee only in that it was dark brown and hot. Apart from that, it tasted like it had been rescued from a brush fire and mixed with a little hay and flax.
I started drinking Postum a while ago. I was under a lot of stress at work and having problems with panic attacks, so I looked around for a non-caffeinated drink to fill the hot-brown-beverage gap left by going off coffee. It’s a taste that grows on you. The closest I can describe it is as a sort a liquid burned toast with a hint of molasses flavor. It’s much better than it sounds, and I actually drink it by choice now.
I had Postum. ONCE. At my girlfriend’s 90 year old grandma’s house. Cause she didn’t have coffee.
I think the best way to describe the taste is hot, liquid Wheat Chex. I stand behind the accuracy of that analogy.