I thought they were neat-guy splashes on some OS aftershave, and has a wolf on his back. I like the symbolism-much better than the old ads with the sailor.
Why were they pulled?
I didn’t like them. At least not the ones that kept popping up in front of YouTube videos. The women in them always looked more nervous than “attracted”.
Having worked in marketing and advertising for far too long, I can tell you that the likely answer is: the ads didn’t work as intended.
They were goofy, almost surreal ads – something which Old Spice has been doing for a number of years now (see this ad with Ray Lewis), and I’m sure that the intent was that they’d generate some buzz and viral interest. If they didn’t, and if the ads didn’t show an impact in awareness of Old Spice or its advertising, then they would have been yanked pretty quickly, in favor of the next idea. This happens in advertising all the time, and, the amount of time that an advertiser is willing to let an ad campaign run if it’s not working as intended has shrunk over the past few years.
(ralph, if the last Old Spice ads you can remember are the ones with the sailor, you haven’t been paying attention for the past, oh, 20 years. 
)
(bolding mine)
Exactly. Maybe it was bad direction, or the women in the scenes just not delivering the right impression, but the commercials gave me the vibe that there was something “off”. Like when you’re watching some sort of supernatural horror movie, or a gangster movie, and the lead female character is informed that “the boss” would like to have a word with her. And she doesn’t want to go because she knows something’s up, but she either doesn’t have enough evidence to prove anything, or she’s afraid to refuse.
That, and the women in those commercials never smiled. A smile is the most basic sign of interest/attraction. The absence of smiles suggested, not attraction, but being carried off against their will.
It was a commercial designed for the introduction of a specific scent (“Wolfthorn”) in one of the smaller sub-lines (“Wild Collection”) being launched at that time, of the larger Old Spice brand. Launch is over, newer scents have been released, so it’s gone.
As new scents/sub-lines come out and older ones retired, it’s not likely that such a specific spot for a past launch would be repeated, and it also wouldn’t be rerun if the goal is to advertise the larger sub-line or brand.