What happens if You Click On "Get Zwinky"?

This thing keeps popping up on my screen. It is supposed to be a search engine; anyway (for those of you who have done so):
-what does it do?
-can you pick up a virus from it?
-do you really spend time dressing the Zwinky up? Sounds boring to me
How do they make money off this?

It installs some spyware which redirects un-found urls to their search results, and then they get money when you click on links from their results.

From Wikipedia:

Huh. My ISP does that with their site without any spyware at all. All you need is a DNS server…

Let me ask my Bonzi Buddy and see what he says.

You can make a cartoon avatar of yourself to use on boards.