I think the actual situation is more complex than that.
Even the Chrysler 426 Hemi didn’t have perfectly hemispherical combustion chambers. As can be seen from this image, the valves imposed a Pentagon aspect to the chamber: http://www.thehemi.com/pics/Hemi_Cutaway_1.jpg.
It’s probably more accurate to say the new HEMI™ combustion chamber is less hemispherical than before, but it’s still more hemispherical than a pure wedge or pentroof design.
The situation is further complicated since some common usage refers to the new HEMI™ engines as “pentroof Hemi” designs: http://www.stuffo.com/hemi.htm. In that sense the new Hemis are simply an abbreviated version of that description.
Unless Chrysler explicity says every engine denoted as “Hemi” has combustion chambers that are perfectly hemispherical to within +/- x%, then fail to provide that, there’s no basis for false advertising.
And if you say “well, people will see HEMI™ and think it’s an old-fashioned Hemi, so that’s misleading”, in fact the vast majority of buyers have no idea what Hemi means. Likely a significant % couldn’t even tell you what a hemisphere is.