Wow! Who would think that a Birkenstock-wearer would say something like that???

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Wow! Who would think that a Birkenstock-wearer would say something like that???

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Benign empowerment, yes. I can see that playing a strong role. In my job I like having some flexibility and autonomy.
However I do get the impression that some companies are just trying to abuse the concept to avoid giving any sort of material reward. The independent contractor employee/employer relationship is becoming more and more popular, and I have read it may become a bigger form of work relationships than typical employee relationships. A reason is that contractors do not get paid sick days, paid vacations, personal days, pensions, 401k matches, health benefits, etc. Employers also pay less in taxes, which shifts the burden onto workers via higher fuel, property, sales, etc. taxes.
Like others have said, it fundamentally comes down to respect. I am not going to be surprised if more and more companies switch to independent contractor models to save on benefits and taxes, then try to ‘empower’ workers with some BS dog and pony show to distract them.
Imho, when perks/pay aren’t a factor, people start complaining about other things like “happiness.”
Here we go. From an article about the creation of a permatemp workforce in the US:
http://cp2test.msnbc.msn.com/id/34769831/ns/business-careers//
Basically, take away worker’s health care, retirement benefits, paid holidays, sick days, job security, etc. while increasing their workload w/o higher wages until they are demoralized, then hire someone to come in and preach positive thinking to distract them.
I think of that when I think of ‘empowerment’. If empowerment is meant to imply respect or autonomy, then yeah that is more important than money. But I think to a large degree it is going to be used to placate people while you wear them down. Take away their health benefits, then let them vote on what color to paint the break room, etc.