For years, I’ve gotten Gallup polling and other information delivered to my email. A couple of weeks ago, and again today, I’ve gotten this message:
I read this and think that if I claim to be in France, my data is more protected than if I admit to being in Maryland. What benefit is there to being honest?
The protection concerned is the whole business of passing your Personal data to other related (but possibly several times removed) companies so that they can send you stuff. The EU-wide law, which replaces the UK’s 1984 Data Protection Act, will involve new powers that require firms to get clear consent from users before taking their data and detail the exact purpose it will be used for.
Personal data is any information that could be used to identify an individual online, including names, bank details, posts on Facebook or other social networking sites, images and medical information.
Under the new regulations, users will have the right to know what exact details a company holds about them – as well as requesting the information is deleted if desired. The law will involve new powers that require firms to get clear consent from users before taking their data and detail the exact purpose it will be used for and BIG fines for any business that fails to comply.