What is the purpose of sites like fishwrapper.com (back links)?

I’m starting to see embedded links for fishwrapper. TMZ does that anytime you quote their text. The wikipedia for back link doesn’t help much.

Why would a major web site want traffic directed elsewhere. Isn’t their revenue from web site traffic?

Whats fishwrapper doing?

http://www.freewebsitereport.org/www.fishwrapper.com

Is this like a mirror site? People used to host downloads for freeware. The mirror site took the load of the software developers web site,

Perhaps an example will help. The fishwrapper link is included any time text is quoted from TMZ. I’m pretty sure they provide back links to other sites too.

What ever a back link is.

They’re both owned by EHM Productions. Right at the top of the Fishwrapper site it says “A Property of TMZ.” They are trying to send traffic to their other site, because TMZ doesn’t need a traffic bump, they get plenty.

I guess that web site report I found lead me astray. Thanks.

I don’t have a cite at the moment but I recall that a websites ranking (as far as where it will come up on a websearch) can be determined by how many websites link back to it.